We love working with the team at Urban Armor Gear. They are always innovating and creating new products for our everyday handheld devices. To help launch their new Bluetooth Keyboard for iPad, UAG approached us to come up with creative solutions to show off the features of the keyboard. This is a new product segment for UAG, so the animation needed to be visually arresting while informational.
When we began the project, the product was still in development and some of the messaging around the main features was changing. Since the project had a pretty short timeline, we kept moving forward in our process and addressed any changes as they came in. Working with the team at UAG made this process smooth as there was constant communication about changes. This allowed us to address any modifications with enough time to render out new shots.
Tools used in this project were Cinema 4D, Redshift, Houdini and Substance Painter.
PROCESS
Client:
Urban Armor Gear
Production Company:
PRØFANITY Creative
PRØFANITY Creative
Director & Art Director:
Mark Cernosia
Mark Cernosia
Design & Animation:
Mark Cernosia
Mark Cernosia
Ben Carmeli
FX & Simulations:
Ben Carmeli
Texturing:
Mark Cernosia
Lighting, Render, Compositing:
Mark Cernosia
Mark Cernosia