SMITH Mainline MTB Helmet

3D product animations for SMITH Optics' first full-face mountain bike helmet, the Mainline MTB.

We collaborated with SMITH and Subjekt Object to create 3D animations for SMITH's first full-face mountain bike helmet, the Mainline MTB.

The helmet was still in development as we started the project and certain key features and designs changed throughout the process. By creating and utilizing the 3D helmet model, we were able to update the product to reflect the changes rather quickly and seamlessly.

Tools used in this project were Cinema 4D, Redshift, Houdini, and Substance Designer.

PROCESS

Client:
SMITH

Agency:
Subject Objekt

Agency Creative Directors:
Trent Ludwig, Mike Beach

Agency Producer:
Karrie Blittersdorf

Production Company:
PRØFANITY Creative

Director & Art Director:
Mark Cernosia

Design & Animation:
Mark Cernosia

FX & Simulations:
Mark Cernosia

Lighting, Render, Compositing:
Mark Cernosia

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