In the mid to late 90's, snowboarding ushered in new marketing gimmick that allowed riders to "step in" to their bindings without having to sit in the snow and strap in. While somewhat convenient, these bindings didn't work and gave riders more headaches than benefits and were discontinued by all snowboard brands.
Fast forward to 2017. After 4 years and millions of dollars spent on rigorous R&D and on-snow testing, Burton unveiled Step On, a new boot and binding system that rivals traditional systems but with the ease and quickness of old step ins.
I was part of a small team that was tasked in creating marketing material for the biggest marketing story that Burton has told in the past 10 years. I was responsible for creating all of the 3D assets for video, print and digital outlets along with creating the final animated video.
Initial Style Frames
ANIMATION REFERENCE FRAMES